Bright Idea™

Enjoy the art and science of every sip with Bright Idea™ by Alberto Azeredo, a light roast coffee with balanced notes of citrus and walnuts. As one of the signature flavors from our Keurig Coffee Collective™, Bright Idea™ is part of a collaboration of trailblazers who have brought their unique flavor and perspective to every cup. For Coffee Chemist Alberto Azeredo, understanding the craft and chemistry behind every bean became an obsession, going so far as to earn a Ph.D. After crafting over a hundred coffees for Keurig®, his dream to craft a signature blend came true with Bright Idea™, an artfully ground light roast featuring the vibrant character of South American coffees, including his home country of Brazil. Keurig Coffee Collective™ also introduces the Refined Grind™ Technique, a new technique that grinds premium beans to a high density, allowing us to pack 30% more coffee grounds into each K-Cup® pod* — so you can enjoy this distinctively delicious coffee in every cup. 

*Based on the average weight of coffee in a Keurig® K-Cup® pod. 

• TRAILBLAZER QUOTE: "This artfully ground light roast features the vibrant character of South American coffees, including Brazil, my home country. It offers a burst of bright, fruity notes paired with smooth, nutty undertones, resulting in a truly unique flavor in every sip.” - Alberto Azeredo, Coffee Chemist, Ph.D. 

• TASTE: Light roast with balanced notes of citrus and walnuts.   

• REFINED GRIND™ TECHNIQUE: This technique artfully grinds premium beans to a high density, allowing us to pack 30% more coffee grounds into each K-Cup® pod* — so you can enjoy this distinctively delicious coffee in every cup. 
  *Based on the average weight of coffee in a Keurig® K-Cup® pod. 

• OUR STORY: Keurig Coffee Collective™ is a collaboration of coffee trailblazers who are bringing their unique flavor and perspective to every cup. 

• DISCOVER THE COLLECTIVE: Experience a variety of roasts and flavors from some of the most innovative coffee trailblazers in the world. From the medium roast of Global Trek™ by Cyrille Jannet to the caramel spice of Warm Hug™ by Moira Kelley to the dark roast of Whole Hearted™ by Whitney Kakos, there's something for everyone to enjoy in this exclusive collection of coffees.